Key to one’s success is the mixture of knowledge and experience, therefore WAAM has provided with list of recommended readings that can help enrich your business skills.
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Title of Book : The Product Manager's Handbook : Description : The Complete Product Management Resource Author: Linda Gorchels. |
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Title of Book : Marketing Management: Description : Complete book on marketing management with marketing procedures and tips Author: Philip Kotler. |
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Title of Book : Business Data Communications and Networking : Description : A book to update yourself with the revolution in business data communication and networking Author : Jerry Fitzgerald and Alan Dennis. |
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Title of Book : Electronic Commerce – A Managerial Perspective: Description : To gain a complete knowledge on electronic commerce Author : Efraim Turban, Dave King, Jae Kyu Lee and Dennis Viehland. |
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Title of Book :Be the Elephant: Description : A book that would help to build a bigger, better business Author : Steve Kaplan. |
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Title of Book : Start Your Own Business: Description : Everything about how to start your own business Author : Rieva Lesonsky. |
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Title of Book :The Product Manager’s Field Guide: Description : A practical tools, exercises and resources for improved product management Author : Linda Gorchels. |
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Title of Book :The Sales Success Handbook: Description : A book to know how to increase your product sales Author : Linda Richardson. |
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Title of Book :The Only Investment Guide You'll Ever Need: Description : A book that would guide to manage your investments Author : Andrew Tobias. |
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Title of Book :Streetwise Financing the Small Business: Description : Raise Money for Your Business at Any Stage of Growth (Adams Streetwise Series) Author : Charles H. Green. |
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Title of Book :Steps to Small Business Start-Up: Description : A book to assist you with different steps while starting your small business Author : Linda Pinson and Jerry Jinnett. |
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Title of Book :The Law of Contracts and the Uniform Commercial Code . Description : The complete book to understand the law of contracts the commercial code. Author : Pamela Tepper |
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Title of Book :Law and Ethics in Global Business: Description : Integrating Corporate Governance into business decisions Author : Brian Nelson. |
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Title of Book : The Business Guide to Legal Literacy: Description : What Every Manager Should Know About the Law Hanna Author : Hasl-Kelchner |
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Title of Book : Innovation and Entrepreneurship: Description : A book to become innovative and entrepreneur Author : Peter F. Drucker. |
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Title of Book : Essentials of Entrepreneurship and Small Business Management: Author : Thomas W Zimmerer, Norman M Scarborough, and Doug Wilson . |
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Title of Book : Designing Easy-to-use Web Sites: Description : A Hands-on Approach to Structuring Successful Websites. This book shows how to design websites that are easy to use, enjoyable to use, that deliver high-quality information, that successfully meet business targets and generate return customers. It details how and why some Websites fail, and methods for ensuring a quality website that is well-maintained. |
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Title of Book : Make Your Small Business Website Work: Description : Easy Answers to Content, Navigation, and Design Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build it? This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. |
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Title of Book : Planning Your Internet Marketing Strategy Description : Ralph shows you step-by-step how to build an ebusiness marketing plan that will focus your efforts and generate the sales you crave - fast! |
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Title of Book : World Wide Web Marketing Description : No mere fluff piece touting opt-in emails and keyword optimization, Based on his 15 years of marketing research and consulting, Sterne practices what he preaches and gives you his best stuff up front. Using real-world examples he illustrates various principles you can use to improve your Web site, and then raise your profile. |