Waam Marketing

Recommended Readings

Key to one’s success is the mixture of knowledge and experience, therefore WAAM has provided with list of recommended readings that can help enrich your business skills.

Marketing

Title of Book : The Product Manager's Handbook :

Description : The Complete Product Management Resource

Author: Linda Gorchels.

 

Title of Book : Marketing Management:

Description : Complete book on marketing management with marketing procedures and tips

Author: Philip Kotler.

 

Title of Book : Business Data Communications and Networking :

Description : A book to update yourself with the revolution in business data communication and networking

Author : Jerry Fitzgerald and Alan Dennis.

 

Title of Book : Electronic Commerce – A Managerial Perspective:

Description : To gain a complete knowledge on electronic commerce

Author : Efraim Turban, Dave King, Jae Kyu Lee and Dennis Viehland.

 

Title of Book :Be the Elephant:

Description : A book that would help to build a bigger, better business

Author : Steve Kaplan.

 

Title of Book : Start Your Own Business:

Description : Everything about how to start your own business

Author : Rieva Lesonsky.

 

Title of Book :The Product Manager’s Field Guide:

Description : A practical tools, exercises and resources for improved product management

Author : Linda Gorchels.

 

Title of Book :The Sales Success Handbook:

Description : A book to know how to increase your product sales

Author : Linda Richardson.

 

Title of Book :The Only Investment Guide You'll Ever Need:

Description : A book that would guide to manage your investments

Author : Andrew Tobias.

 

Title of Book :Streetwise Financing the Small Business:

Description : Raise Money for Your Business at Any Stage of Growth (Adams Streetwise Series)

Author : Charles H. Green.

 

Title of Book :Steps to Small Business Start-Up:

Description : A book to assist you with different steps while starting your small business

Author : Linda Pinson and Jerry Jinnett.

 

Title of Book :The Law of Contracts and the Uniform Commercial Code .

Description : The complete book to understand the law of contracts the commercial code.

Author : Pamela Tepper

 

Title of Book :Law and Ethics in Global Business:

Description : Integrating Corporate Governance into business decisions

Author : Brian Nelson.

 

Title of Book : The Business Guide to Legal Literacy:

Description : What Every Manager Should Know About the Law Hanna

Author : Hasl-Kelchner

 

Title of Book : Innovation and Entrepreneurship:

Description : A book to become innovative and entrepreneur

Author : Peter F. Drucker.

 

Title of Book : Essentials of Entrepreneurship and Small Business Management:

Author : Thomas W Zimmerer, Norman M Scarborough, and Doug Wilson .

 

Designing Websites

Title of Book : Designing Easy-to-use Web Sites:

Description : A Hands-on Approach to Structuring Successful Websites. This book shows how to design websites that are easy to use, enjoyable to use, that deliver high-quality information, that successfully meet business targets and generate return customers. It details how and why some Websites fail, and methods for ensuring a quality website that is well-maintained.

 

Title of Book : Make Your Small Business Website Work:

Description : Easy Answers to Content, Navigation, and Design Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build it? This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks.

 

Title of Book : Planning Your Internet Marketing Strategy

Description : Ralph shows you step-by-step how to build an ebusiness marketing plan that will focus your efforts and generate the sales you crave - fast!

 

Title of Book : World Wide Web Marketing

Description : No mere fluff piece touting opt-in emails and keyword optimization, Based on his 15 years of marketing research and consulting, Sterne practices what he preaches and gives you his best stuff up front. Using real-world examples he illustrates various principles you can use to improve your Web site, and then raise your profile.

 
Back to Top